Cloud kitchen operator Kraver’s Canteen, which has been building cloud kitchen facilities for delivery-only restaurants, has recently launched the Kra-Verse Food Hall, which mixes the convenience of ordering online with an immersive metaverse experience.
As Kraver’s Canteen co-founder Eric Dee envisions it, the Kra-Verse Food Hall will elevate the dining-and/or-delivery activity through an online virtual restaurant location that has the potential to offer customers seemingly unlimited opportunities to choose and indulge their food cravings. At the same time, food companies that become part of the Kra-Verse Food Hall could try out new markets and build their brands.
Dee says, "Today, some consumers are getting the short end of the stick because everything is delivered for the same, if not higher, amount, but they don't get to enjoy the ambience and service from a restaurant. We want to bring more value to every order."
Kraver’s Canteen, which has positioned itself as one of the Philippines’ most successful cloud kitchen businesses since its establishment in 2020, has ten kitchens in Metro Manila in its network. It has also signed up industry leaders like Century Pacific, Dairy Queen, Pizza Hut, Robinson Group, Rico’s Lechon, Shakey’s, and Tiger Sugar as partners.
Meanwhile, the Kra-Verse Food Hall will introduce new food brands to Filipino foodies such as NBA legend Dwayne Wade’s D.Wade Burgers. Others are CharSilog, which offers variants on the favorite Filipino egg meal; Korean beef specialty house Galbi Jjim; and Jok Time Lugaw, a version of the Filipino stew.
Shortly after launching Kra-Verse Food Hall, Kraver’s Canteen raised US$3 million in a series A round led by Quest Ventures and joined by Foxmont Capital, Oak Drive Ventures, and Kaya Founders.
Article Source: https://www.marketing-interactive.com/kra-verse-food-hall-combines-food-delivery-with-the-metaverse