GRAB Philippines has entered into a partnership with cloud-kitchen operator Kraver’s Canteen to set-up GrabKitchen facilities to help restaurants and brands reach new consumers and maximize operations while lowering overhead expenses. GrabKitchens allow brands and restaurants to open up delivery-only kitchen facilities within a central facility, with shared manpower. This allows brands to fulfill orders without having to spend capital on setting up physical store fronts and paying wait staff, enabling restaurant owners to focus on developing new menu items. What sets GrabKitchen apart is: consumers can mix and match their orders across different brands and restaurants located within the same GrabKitchen site and have them delivered while paying a single delivery fee. Through the partnership, Grab Philippines and Kraver’s Canteen will collaborate to manage key areas of the venture. Grab leads all the digital and customer-facing aspects of the partnership, utilizing historical data to identify opportunities in each market, and using the Grab app to drive marketing while Kraver’s will manage the physical and kitchen-facing aspects. There are currently three GrabKitchen branches: in Paranaque, Malate, and Sampaloc. Stay tuned for the opening of more GrabKitchen branches by following GrabFood on Facebook and Instagram.
Original Source: https://www.bworldonline.com/arts-and-leisure/2021/07/01/379225/dining-in-out-07-01-21/